Hi I’m Alex! I am born and raised here in the great city of LA. Growing up I was so sure I wanted to work in the medical field. I saw my mom help people as a nurse so I wanted to as well. Around middle school I started dabbling in makeup and had so much fun experimenting with everything, until I had my brows messed up. I quickly started to research how to grow them back, how to style them, and eventually they grew back. That’s when my passion for brows started. 

When I graduated cosmetology school I started doing hair, and at the time I didn’t realize I could do brows for a career. In 2021 I started working at Benefit cosmetics and quickly realized that doing brows was my passion. I love doing brow waxes, tinting, and laminations. Even though I’m not in the medical field I’m still helping people feel amazing inside and out! 

Alex is offering $85 lash lift as an lash apprentice for a limited time.